NAKED LEAF: BRAND VOICE + WEBSITE COPY
Naked Leaf is a brand new company, bursting with personality.
Sometimes you can feel the love a client has for their product from the first meeting. They've built a business for a reason, and you know they truly believe in its power to do good.
This was one of those times.
I created clear brand voice guidelines for Naked Leaf, and gave them a steer with their website copy.
Empowerment is at the heart of the Naked Leaf brand, so we built that into every line of copy. Everything had to be easy to read, encouraging, and actively reassuring.
CBD is a relatively new product to the market. And there's some science involved, that might have been intimidating to newcomers.
Naked Leaf set out to be as transparent as possible from the beginning. So we constructed a series of pages designed to educate readers on what the product was, and how it worked.
Tone of voice was crucial here. We wanted to maintain the company's light-hearted and approachable image, while conveying some serious and sometimes complex information.
Making it personal
The Naked Leaf team is one of the company's greatest strengths. They're a special bunch, and we wanted people to know it. So we got personal.
The About Us page wasn't just about the founders. We took the time to introduce key team members – including a selection of the company's rescue pets.