It's the first question from most clients' mouths. And I get it. Pricing is important.

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Exact rates differ from project to project, but here are some ball park figures to serve as a guide.

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Typically, I prefer to work with set fees rather than daily rates.

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Web copy

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Website copy: £3,500-£7,000

Website content plan: £1,250

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Brand Voice

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Brand Voice Documentation: £1,500-£3,000

Naming (5-10 deliverable): £1,500

Slogan/Tagline (20-30 deliverable): £2,000

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Advertising

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Print ad (quarter, half page): £1,000-£2,000

Print ad (full page): £1,500-£2,000

Lead gen email (short): £500-£750

Lead gen email (long): £750-£1,500

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Thought Leadership

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Blog (400-1500 words): £500-£1,750

White paper (5-10 pp.): £6,000-£8,000

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Ad-Hoc Consultancy

£60/hour

£450/day