SIMRAD: NSS 4
Simrad is one of the largest brands in the Navico Group portfolio.
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As Creative Director and Copywriter, I played a key role in building the SET NEW EXPECTATIONS campaign for the NSS 4 launch.
The campaign encompassed a full social video series in addition to the usual full-funnel list of assets.
Extending a Brand Campaign
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The NSS 4 launch marked our second step in the rollout of the Never Settle brand campaign created in 2024 (found elsewhere on my site).
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We wanted a unique story for NSS 4, but it had to fit into the wider story we'd established for the brand. This meant everything laddered up to the brand's Never Settle tagline. We also kept hold of the same incredible production company and voiceover artist for the video series.
Singing With the Brand Voice​
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As with all Navico Group campaigns, we built the messaging around a few core pillars: the RTBs. In this case, SLEEKER, FASTER, SMARTER.
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The comparative voice played an important role in hitting the Never Settle brand feel, pushing consumers and customers to go a step further, and highlighting the importance of being at the cutting-edge.
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